Broker Check

LPL Financial Conversion Update

Exciting changes ahead

Exciting changes ahead

As part of our commitment to provide you with superior tools and services, we begin transitioning our broker-dealer and your investment accounts to LPL Financial on May 17, 2025.

PLEASE NOTE: During the transition of investment accounts from CUSO Financial Services, LP (CFS) to LPL Financial, balances shown may contain duplicative or missing information. If you feel balances are incorrect, please contact your advisor directly for current balance information.

If you have questions, please reach out to your advisor using our Contact Form or call (336) 293-2457.

See the below FAQs regarding the transition and what to expect during this time.

We're committed to a smooth transition.

Here's what to expect:

Transition Period

Transition Period

The transition period where your assets are moving to the new platform will begin May 17, 2025. Many accounts will complete the transition by May 20; however, some account types can take up to 120 days to finish processing.

Member Contact

Member Contact

We may reach out to you for assistance with updating your profile and account information to ensure a smooth transition. Please let us know if your contact information changes so we can keep accurate records and provide you with the best possible service.

Account Access

Account Access

Once we transition to LPL, you will no longer view your accounts via Truliant online banking or mobile app. You will need to login using the LPL Account View online portal or mobile app. Please reach out to us if you need assistance setting this up.

What this means for you:

Unchanged advisor relationship

You will continue to work with your current advisor and will have access to an enhanced platform for viewing your investment online. Check the background of investment professionals associated with this site on FINRA’s BrokerCheck.


Consistent investment strategies

For most members, existing strategies and allocations will remain the same. If your account will require extra steps, your advisor will contact you to discuss options.

FAQs

General Questions

  • A: LPL is the nation’s largest independent broker-dealer*. LPL offers access to an impressive range of products, services, and resources to help us provide you with personalized service. By investing heavily in innovative technology and automation, LPL makes it easy for your advisor to spend more time helping you pursue your financial goals.

  • A: You will continue to work with your advisor as you always have. Your relationship will not change. We will continue to be your financial advisor and primary contact. The broker/dealer is changing to LPL Financial.

  • A: As the nation’s largest independent broker-dealer, LPL offers innovative resources that enable us to continue providing you with personalized service, such as:

    • Independent research, to continue to provide you with personalized financial guidance.
    • Advanced technology platforms and back-office support that frees up time to give you even more personalized service.
  • A: LPL provides the same regulatory and protection requirements as before with CFS. LPL is a Financial Industry Regulatory Authority (FINRA) member firm, subject to federal securities laws and the rules of industry self-regulatory organizations. LPL is a member of the Securities Investor Protection Corporation (SIPC) which provides account protection up to $500,000 per member, of which $250,000 may be claims for cash. An explanatory brochure is available at www.sipc.org. LPL purchases $1 billion of excess SIPC insurance that provides additional protection for LPL accounts to cover aggregate net equity (of all member accounts), subject to conditions and limitations. The account protection applies when an SIPC member firm fails financially and is unable to meet obligations to securities members, but it does not protect against losses from the rise and fall in the market value of investments.

Account Questions

  • A: CUSO Financial Services will move to LPL officially on or about May 17, 2025.

  • A: Depending on the account type, you may be required to sign a new agreement with LPL. Once the accounts convert, you will be notified if you need to sign a new agreement. The process is relatively easy and can be done via electronic signature or by hard copy if desired.

  • A: For existing advisory accounts moving to LPL, the overall advisory fee to the member will be the same as the current advisory fee. The Brokerage Fee Schedule will be provided in a future mailing you will receive and will apply to all brokerage accounts.

  • A: You may wish to consider receiving your statements electronically, if you do not already, or you may prefer to continue receiving your statements on paper in the mail. You will be able to make this choice upon the conversion date.

  • A: You will access your account information through Account View and we'll share more information with you closer to the conversion date.

  • A: There should be no tax implications with the movement of accounts. Your accounts will be transferred to comparable products at LPL. However, we would recommend you consult your tax professional for further information.

  • A: Your fundamental investment strategy and allocations will remain the same for the most part. In some cases, LPL may have advanced investment options that we can discuss after your accounts move.

  • A: LPL will receive assets on May 17, 2025. Please note you will be able to continue to conduct all of your business with us per usual during this entire timeframe.

  • A: There is no cost whatsoever to you.

  • A: This will not affect your relationship with us in any way. You can count on us to continue to provide the level of service you expect. Your fundamental investment strategy and allocations will remain the same for the most part. In some cases, LPL may have advanced investment options that we can discuss after your accounts move. Once LPL is the new broker/dealer, we may be reaching out to ask you to sign a new agreement with LPL. The process is relatively easy and can be done via electronic signature, or by paper if desired.

Questions?

Questions?

If you have additional questions for your advisor, please send us a message or call (336) 293-2457.

Thanks for trusting us with your financial planning needs.

*As reported by Financial Planning magazine, 1996-2023, based on total revenue.